Kemba and his crew run through lower Manhattan in his video for “Already.”
Bronx rapper Kemba keeps up the hype after performing alongside Kendrick Lamar last month with his new video for “Already.” Director Jeffrey Almonte, who went viral for his “chopped cheese” rant last year, followed Kemba and his crew all over Downtown from the subway to China Town.
“We wanted to do something light-hearted for a change, showcasing our personalities and our city,” Kemba said in an email.
The FADER recently premiered Kemba’s first video since that epic night in Brooklyn with k. Dot. In the interview, he reflected on his viral freestyle on Hot 97 with Peter Rosenberg, the events that led up to being called on by Kendrick, and losing his mother over a week ago.
Watch Kemba’s video for “Already” below.